Writing a blog doesn’t have to take hours or feel overwhelming. In fact, the best blogs are often short, clear, and written with your ideal client in mind. A blog only needs to be 200–500 words—that’s a 2–5 minute read!

I absolutely love the power of the written word. Writing, ideas and words come naturally to me, but that is not always the case for everyone. Anytime an idea comes to mind which I know will be useful to my clients or practice, I take a few notes and keep it in a blogging journal or stick it on a special blogging corkboard filled with blogging and content ideas.

I often use Otter (an amazing transcript app!) to record a short transcript of what the blog will be about if my ideas come during a walk or while I am busy and then I email it to myself for a later date when I have time to finish the blog. I rarely blog on demand, my brain does not work that way! Work out what strategy works best for you.

Here are three simple structures you can follow, plus 10 tips to make your blog effective for SEO and client connection.

3 Simple Blog Structure Options

1. The Quick Blog (4 x 4-line paragraphs)

• Intro: Set the scene with a relatable problem.
• Point 1: Share a practical tip or insight.
• Point 2: Offer another quick solution or angle.
• Closing: Summarise and add a call to action.

Perfect for quick updates, seasonal posts, or answering one client question.

2. The Tips Blog (Intro + List of Tips + Final Review)

• Intro: Explain the challenge your client faces.
• List of Tips: 3–7 short tips, each with a one-line heading.
• Final Review: Wrap up with encouragement and a clear call to action.

Great for “5 Ways to…” or “Top 3 Tips for…” style posts that are highly searchable and easy to read.

3. The Simple Point Blog (Intro + 3 Key Points + Closing)

• Intro: Hook the reader with a relatable situation.
• Point 1 (with heading): Explain the first solution or insight.
• Point 2 (with heading): Build on it with another perspective.
• Point 3 (with heading): Add final guidance.
• Closing: Tie it all together with encouragement and a call to action.

Ideal for professionals wanting to share deeper insights without writing a long article.

10 Tips for Blogging Success

1. Craft an impactful blog title. Use keywords your clients search for (e.g. “How to Ease Anxiety with Mindfulness in Dublin”).
2. Write for your favourite client. Keep one person in mind as you write.
3. Quote yourself, not others. Share your own insights to showcase your expertise.
4. Use clear, simple language. Avoid jargon—speak your client’s language.
5. Break up text. Short paragraphs, bullet points, and headings improve readability.
6. Include internal links. Add links to your service pages and related blogs for SEO.
7. Use positive images. Source free, licence-safe images from Unsplash.com and include your professional photo for a personal touch.
8. Optimise keywords. Naturally weave search terms into your headings and paragraphs.
9. End with a call to action. Always guide your reader on what to do next.
10. Stay consistent. One blog per month is enough to build authority and visibility.

Thank you for reading! I hope you find these business coaching and digital media blogs useful to help start, build and grow your health and wellbeing practice. Get in touch with me if you would like to work together.

Original content written by Orlagh Reid aka The Healthy Business Coach

www.healthybusinesscoach.com